Tag Archive: Plainmoor

Mid-table League Two outfit Torquay United will unveil Plainmoor’s new “big screen” this weekend in the Devon derby clash with Exeter City, and its success could influence the future monetization of England’s lower leagues.

United last progressed beyond the English fourth tier when they won promotion in the 2003-04 season; they are one of the Football League’s smallest clubs in terms of budget and crowds. Considering Premier League giants Liverpool – who regularly enjoy home attendances of over 15 times that of Torquay – do not have a big screen at their Anfield stadium, you could be forgiven for wondering why a club on the bottom rung of professional football is investing in such a high-profile addition.

Like any lower-league club, Torquay are keen to maximize revenue in order to be able to compete and even tread water. As long as millionaire investors remain elusive, managers at this level are often pressured to sell before they buy, and Martin Ling, United chief since the start of the 2011-12 campaign, fits this image perfectly. The ex-Leyton Orient manager has operated successfully in the transfer market without spending a penny on transfer fees, yet has still managed to earn a hefty profit for his club: goalkeeper Bobby Olejnik was recruited for free in summer 2011 but sold for £300,000 a year later, while Ling also cashed in on previous manager Paul Buckle’s signings Eunan O’Kane and Mark Ellis, who both departed for League One for a joint total of around £230,000.

Torquay’s big screen is set to be unveiled on Saturday against rivals Exeter City

Despite this, Ling’s transfer kitty remains small, and major dealings in the January window remain unlikely. Much of the money made from selling the aforementioned key players went towards paying for Bristow’s Bench, Plainmoor’s new grandstand. Although the new stand makes Plainmoor “a stadium, rather than a ground” (in the words of chairman Simon Baker), attendances have not increased from last season; if anything, atmosphere has been diluted as home supporters are now spread across three stands, rather than two.

The club has consequently turned to other avenues in an attempt to manufacture extra revenue streams. While the idea of the big screen, first mooted during the 2011-12 season but only put into action a few weeks ago, was met positively by supporters dreaming of high-definition highlights and Sky Sports round-ups during half-time, the club’s later announcement of what the screen would entail left fans decidedly disappointed.

Earlier this month an article on the club’s official website attempted to sell the idea of the screen to potential investors: hailing the addition as a “sensational advertising tool” that would allow investors to see their business “emblazoned across this digital investment at Torquay United”, the club revealed its rates for the big screen. The sheer volume of sponsorship opportunities sadly show that the screen is more for the benefit of the club than its supporters – United are looking for a wide range of cash investments, ranging from the predictable “Goal sponsorship” (£2000) to the bizarre “Clock sponsor” and desperate “Throw-in sponsorship” and “Injury sponsorship.”

Given that an advert for the corresponding business is shown every time the match witnesses a goal, penalty, yellow card, red card, throw-in, injury, or a shot against the woodwork, it is fair to say that fans are likely to soon grow tired of watching the same tedious adverts pop up hundreds of times in a match, and this advert overload is also potentially impractical. As one United fan humourously put it, “there won’t be time for anything other than adverts…Imagine the advert overkill if a throw in *advert* goes just inside the box *advert*, where the player fouls and a penalty is given *advert*, he is red-carded *advert*, the penalty-winning player is injured *advert*, the resultant penalty is saved *advert* by the keeper who tips it onto the post *advert* and it rolls across the line before being bundled in for a goal *advert*!

Much of the screen’s fate will depend on the circumstances in which it is launched: United’s derby clash with Exeter could potentially make or break their season going into the busy Christmas period. The extreme closeness of the chasing pack in League Two – just six points separate fifth-placed Bradford from fifteenth-placed Rochdale – means that wins are crucial if either side is to mount a serious promotion challenge. Torquay are without long-term injured midfielders Ian Morris and Lloyd Macklin, while winger Billy Bodin is also a doubt, but the biggest loss to United’s starting line-up is centre-back and vice-captain Brian Saah, suspended for the Christmas period following a straight red card received in the loss at Bradford last weekend.

In short, the result against Exeter could be just as important to the screen’s fate as its own performance; a humiliating defeat on home turf to their bitter rivals may cause some fans to reject the screen, associating it with defeat and embarrassment, while a comfortable, morale-boosting victory would provide the perfect conditions for it to be accepted as a worthwhile instalment to the ground.

Cardiff’s drastic rebranding earlier this year caused controversy and shocked the football world

The introduction of the screen follows increased sponsorship and monetization of the lower leagues; several stadiums in League One and Two have recently been renamed, such as Huddersfie ld’s John Smith Stadium, so named by Heineken after the alcohol giant bought the rights to the ground’s name. Chesterfield’s b2net Stadium, opened in 2009, was renamed the Proact Stadium in August after the original sponsors were acquired by Proact. Needless to say, the Swedish company has no relation whatsoever to Chesterfield or its team.

However, perhaps the most extreme example of sponsorship in the Football League is that of Cardiff City, who saw their club colours changed to red and black in June by the club’s Malaysian investors. Bizarrely, the owners’ justification for Cardiff’s kits after over 100 years of playing in blue was that the club needed to rebrand itself in order to appeal to the Asian market, and that they believed blue to be an unlucky colour; only in football could organisations be more concerned about potential, unlikely supporters than long-serving existing ones. That such a radical move has been largely accepted, however, shows that sponsorship is only likely to increase in severity in the coming years as wealthy backers continue to stretch the limits of what is acceptable. Likewise, the owners’ ability to subdue angry Cardiff supporters by offering large cash investments to assist the club’s transfer policy demonstrates sponsorship’s worrying ability to triumph over tradition.

The monetization of the lower leagues is, for many, removing the appeal of supporting lower-league clubs; though the situation is still controllable at present, the viral greed of the Premier League is beginning to seep into England’s lower professional divisions. Plainmoor may have retained its original name since 1910, but if present trends continue, it may be in a minority among clubs in Leagues One and Two by the end of the decade.

Images: Torquay Big Screen – Lee Mansell (Twitter); Cardiff Shirts – http://www.walesonline.co.uk


Torquay’s promotion dream died a devastating death on Thursday night as they were beaten 4-1 on aggregate by a physically strong and efficient Cheltenham team, sending the Gulls crashing out of the play-offs at the semi-final stage.

A  2-0 loss in the first leg at Whaddon Road four days earlier, with top-scorer Rene Howe limping off less than 20 minutes in, left Torquay with a mountain to climb at Plainmoor as Mark Yates’ Cheltenham side prepared to shut up shop and possibly even extend their lead by counter-attacking the desperate Gulls. Having employed a 4-5-1 formation for most of the season, using Howe as a lone targetman, United manager Martin Ling needed to improvise a new system if his team were to score the two goals needed to equal the scores on aggregate and force extra time.

The Gulls had relied on a miserly defence to help grind out 1-0 wins throughout the league campaign, a scoreline that was achieved no fewer than twelve times this season, but without a proven goalscorer to choose from up front, United’s chances looked slim. At Whaddon Road Ling had partnered on-loan Ryan Jarvis with Kenyan international Taiwo Atieno, and despite the former rattling the bar with a powerful header, the decision had not paid off. The Gulls needed goals, but where they were to come from was unclear.

The teams walk out for the season finale at Plainmoor, pursued by an intrusive Sky cameraman

Torquay’s last home game of the season, with so much at stake for both clubs, was sure to whip up an atmosphere at Plainmoor, but the Yellow Army were hopeful, rather than expectant, of the two-goal victory needed. The feeling among fans was best summed up by the subtle message printed on the back of the match programme: “Come on you Yellows: Wembley is still possible”.  It was almost as if supporters needed reminding that there was still a chance of progression to the final, however slim.

The hosts’ starting line-up showed that Ling had reverted to his favoured 4-5-1, with Jarvis filling the Howe-shaped hole in attack. Danny Stevens, having missed the first leg through illness, returned to the side hoping to cause Cheltenham’s former Wolves full-back Keith Lowe down Torquay’s left.

With an early goal needed to turn momentum into a concrete foothold in the tie, Torquay began brightly with a sequence of extended pressure ending with Stevens firing a volley just wide from 25 yards. However, Cheltenham, with the pace of Jermaine McGlashan and ex-Gull Kaid Mohamed on the wings, always looked dangerous on the break and McGlashan’s searing drive moments later narrowly cleared Bobby Olejnik’s crossbar.

Having been fired a warning sign by the determined Robins, Torquay redoubled their attacking efforts and playmaker Eunan O’Kane -reportedly the subject of a £200,000 bid from Swindon – brilliantly sidestepped a challenge before thundering an effort goalwards that Cheltenham custodian Scott Brown could only tip over. It was the first of many impressive saves by the former Welshpool Town stopper.

Kevin Nicholson prepares to shock the game back into life with a stunning free-kick

Minutes later Ryan Jarvis was presented with an angled one-on-one opportunity, but Brown was on hand to get his fingertips to the shot once more, sending the ball rolling agonisingly wide of Cheltenham’s left upright. Torquay continued to press with a series of corners, resulting in a thunderous Mark Ellis header forcing Brown into a sublime save when the effort looked certain to find the net. Cheltenham were clinging on to their two goal cushion, but every missed opportunity was proving costly as the first half slipped away.

A momentary lull in proceedings was immensely livened by Gulls’ left back Kevin Nicholson’s superb free-kick. A dead-ball specialist at his best, Nicholson cracked a powerful effort against Brown’s crossbar, shocking both fellow players and fans into frenzied action for the remainder of the half.  However, it was Cheltenham who had the final chance before the break, with the lively Mohamed forcing Olejnik into an important stop. Half-time arrived with the game scoreless, a scenario that the hosts would have been hoping to avoid.

Although the Gulls began the second period with a brief flurry of half-chances, the desperation creeping in was highlighted by Danny Stevens taking aim from a ridiculous angle and range. It was the sort of shot that Cheltenham would have been quite happy to face all night. The arrival of the hour mark, with Torquay no closer to a breakthrough, prompted Ling to withdraw the protective instincts of Damon Lathrope for forward Taiwo Atieno. The new man provided another attacking option, but with fifteen minutes remaining Ling resorted to Plan B, throwing centre-back Ellis up front to utilize his aerial threat, with young defender Angus McDonald slotting in at the back.

The new man had been on the pitch just two minutes when Cheltenham’s counter-attacking tactics worked to devastating effect. As in the first leg, McGlashan’s pace advantage proved decisive as he raced onto Mohamed’s through ball, slipping a low shot beyond Olejnik and McDonald’s desperate sliding attempted clearance.

Unsurprisingly, the Away End were delirious, with Cheltenham’s progress to Wembley all but sealed. McGlashan, who had infuriated sections of the home support with his tendency to hit the deck under any contact, used his goal as an opportunity to anger the Yellow Army even more by running the length of the Pop Side, complete with taunting gesture. The inevitable abuse was lessened somewhat by Torquay’s disappointment – the tie was now surely out of reach. The sobering sight of Olejnik, stood stock still in front of 600 bouncing away fans in a stand thick with celebratory smoke, showed just how much it meant to the United players as well as their fans.

Atieno provided something to cheer about on 85 minutes, flicking O’Kane’s corner beyond the excellent Brown, but it was far too little, far too late to influence the outcome. Indeed, Cheltenham even thought it neccessary to further dampen home spirits by claiming a second leg victory with a winner just two minutes later. Despite being tipped for the top by numerous fans and pundits, Robins midfielder Marlon Pack had so far failed to show the hosts what all the fuss was about, but his incredible, swerving free-kick had Olejnik grasping at thin air and Torquay clutching at even thinner promotion hopes as their fate was finally sealed.

Cheltenham players celebrate their win (Photo: ctfc.com)

United gamely continued to throw men forward in a bid to net another consolation, but the agony of the final whistle was postponed by a pair of muppets idiotically invading the pitch in injury time. A lengthy, embarrassing grapple with far more stewards than neccessary followed, with Yellows skipper Lee Mansell angrily giving the “fans” his thoughts on the matter.

The final whistle of Torquay’s final game was greeted with inevitable disappointment, but many supporters stayed behind to applaud their team on a semi-final lap of honour. Despite falling at the final hurdle, 2011-12 has been a season of unprecedented success, considering a threadbare squad and a dismal start to the season with just three wins in the opening fourteen fixtures.

Although key players like O’Kane may be tempted away by the carrot of League One football, the club can look forward to another promising season in 2012-13 should Ling repeat his feat of bringing more quality signings to Plainmoor over the season.

It’s not often that both clubs come away disappointed from a 3-2 win, but that’s exactly what happened at Edgar Street, home of Hereford United, in today’s clash with Torquay.

This game was of critical importance to both clubs: Hereford, second-bottom in the table, needed to win and hope relegation rivals Barnet slipped up in order to secure their own safety, while Torquay desperately needed the three points to overcome Crawley and Southend in the battle for third place and automatic promotion to League One.

The Bulls would have been high on confidence for a side fighting the drop, having shocked Crawley 3-0 in their previous outing. Cheered on by the majority of the 5,000-strong crowd at Edgar Street, Richard O’Kelly’s men were certainly in with a chance of surprising the league’s surprise package Torquay. The Gulls had suffered an uncharacteristic blip in form, drawing with Southend and Crewe at home and losing to AFC Wimbledon away, placing even bigger significance on this trip to the Welsh border. Torquay fans had been hoping Hereford would be relegated by the time the sides met on the last day, making their job significantly easier, but it was not to be.

Hereford’s Joe Colbeck (left) battles with Torquay defender Brian Saah (Image: the Guardian)

Despite beginning brightly, Torquay were punished by Hereford’s prolific taking of chances: three first-half goals without reply had their fans relishing the prospect of another impressive win that would secure another season in the Football League. The scoring was opened by Delroy Facey, a former Premier League forward with Bolton Wanderers, and the Bulls never looked back: further goals from Harry Pell and Rob Purdie made the lead comfortable and seemingly put the result beyond all doubt. It would take a miracle now for Torquay to grab the victory they so dearly needed. As Gulls manager Martin Ling later admitted “We didn’t play well, but everything they touched turned to gold!”

Hereford’s second came from a penalty after Lee Mansell was adjudged to have fouled Purdie ten minutes before the break. After custodian Bobby Olejnik had extended his excellent penalty-saving record with a spot-kick stop against Crewe a week earlier, Gulls fans would have been quietly confident the Austrian could repeat the trick, but Pell proved otherwise. Purdie found the net himself four minutes later to give Torquay a mountain to climb in the second half.

That mountain was reduced to a very large hill just 13 seconds after the break when substitute Ryan Jarvis dispatched Joe Oastler’s strike beyond Hereford goalkeeper Adam Bartlett. Torquay continued to press for a route back into the game, and just after the hour Taiwo Atieno, another sub, reduced the deficit to a single goal after pouncing on a rebound from Kevin Nicholson’s free-kick. The impossible was now simply unlikely, but unfortunately for the Gulls and their 1,400 travelling fans, that was as good as it got.

As news of a breakthrough from Barnet in their game against Burton reached Edgar Street, the atmosphere among the home fans unsurprisingly become more subdued. Even a win would now not be enough, and the tension on the pitch was evident as Torquay skipper Lee Mansell enjoyed “fisticuffs”, as a Final Score reporter put it, with Bulls defender Byron Anthony in the closing stages.

Plainmoor will witness one more fixture this season when the Gulls host Cheltenham in the play-offs

A mammoth eight minutes of injury time simply delayed the agony for both sets of fans – Hereford were condemned to the Conference and, contrary to the oft-heard chant at Plainmoor, the Gulls were not going up – automatically, at least. Although the Yellow Army will be disappointed to have to endure the lottery of the play-offs after such a great season – the Gulls had been tipped for mid-table mediocrity at best by so-called “experts” – they should look back on Martin Ling’s first season in charge with pride and satisfaction. Whether Ling can conjure a return to form from his small, tired squad remains to be seen. What is certain is that Cheltenham will prove to be tough opponents in the play-off semi-final.

Hereford came so close to saving their skins after showing late improvement, losing just one of their final six league fixtures. Unfortunately, it was too little, too late, and it is fair to say that relegation always looked likely – a dire record of one win in their first thirteen games set the tone for an appalling season that has included embarrassing 6-1 and 4-0 reverses at home. Should Richard O’Kelly, only appointed in March, stick around for next season, they could bounce back at the first attempt. Hereford fans will certainly hope so.